Aiming to revolutionize consumer empowerment in chocolate choices, Kocoatrait, the world’s first zero-waste, sustainable chocolate brand, proudly announces a groundbreaking move in the industry: the display of heavy metal content information on the front of its packaging and individual product pages on its website. With the launch of two new variants—Green Tea, Yuzu & Pineapple, and Vegan Strawberry—Kocoatrait tests its products based on FSSAI’s prescribed maximum limits for metal contaminants, taking an unprecedented step in empowering consumers to make healthier, more informed chocolate choices.
A Bold Step Towards Greater Transparency
As global awareness of health and environmental issues grows, Kocoatrait remains at the forefront of innovation, consistently ensuring that its products adhere to the highest standards of safety and sustainability. This latest initiative reflects Kocoatrait’s ongoing dedication to transparency and its mission to set new benchmarks in the chocolate industry.
Informing Choices, Building Trust
The presence of heavy metals in food, especially chocolate, has become a major concern for consumers. People are increasingly focused on the sources of raw materials and their potential health impacts. In response, Kocoatrait not only complies with strict safety regulations but also goes a step further by openly displaying heavy metal content on its packaging—a groundbreaking practice in the Indian chocolate industry. This initiative is designed to build trust and strengthen the connection with health-conscious consumers who seek brands committed to their well-being.
Leading the Way in Responsible Consumerism
L. Nitin Chordia, founder of Kocoatrait, stated, ‘Our commitment to sustainability goes beyond eco-friendly practices; it’s about empowering consumers with the knowledge to make informed choices aligned with their values and health priorities. By transparently sharing the heavy metal content in our chocolates, we are setting a new standard in consumer empowerment. Kocoatrait now publishes Cadmium and Lead levels on its new chocolate bar packaging, which we believe represents the future of responsible consumerism.”
About Kocoatrait Sustainable Chocolates
Co-founded by India’s first certified chocolate tasters, L Nitin Chordia and Poonam Chordia, Kocoatrait is a trailblazer in the chocolate industry, renowned for its zero-waste packaging, sustainable sourcing, and dedication to social and environmental responsibility. Each Kocoatrait chocolate is handcrafted with precision and care, offering a guilt-free indulgence that aligns with the values of conscious consumers. With a relentless focus on transparency and innovation, Kocoatrait continues to set new industry standards. Know more about us: cocoatrait.com/about-us/