For the 1st time in India, Cocoatrait introduces a fine chocolate starter kit subscription. The subscription aims to help chocolate lovers understand and graduate to appreciating dark chocolates in a step by step manner. “The impediment towards the adoption of fine dark chocolates in India is the fact that consumers taste the wrong 1st dark chocolate” says L Nitin Chordia. He further states that consumers pick the wrong bar from a retail shelf and consume it the wrong way and try to enjoy it out of context!