Cocoashala, a leading chocolate training academy, announces “CocoaAscend” a transformative program designed to help bean-to-bar chocolate makers achieve top-tier quality. This 1st of its kind partner program is aimed at gaining prestigious global awards and recognition, thus, transforming them into industry leaders.
Background: Indian cacao and bean-to-bar chocolate makers have faced significant criticism and a recent drought of awards at the Asia Pacific level due to fierce competition from Taiwan, Thailand, Japan, and China. This highlights the need for Indian chocolatiers to elevate their craft and ensure India shines on the global stage. The core issues are a lack of imagination, innovation, application, intent, vision, insights, and a competitive spirit—all essential for creating “chocolate magic.” It’s time for Indian makers to step up and showcase their true potential.
Spearheaded by L Nitin Chordia, India’s first certified chocolate taster and founder of Cocoashala, the CocoaAscend program offers comprehensive support, covering every aspect of chocolate production and brand development, from raw material sourcing to product marketing and distribution. “Our mission with CocoaAscend is to guide chocolate brands through a transformative journey, helping them achieve unparalleled excellence and global recognition” said L Nitin Chordia. “With our extensive experience and deep industry knowledge, we are committed to elevating the standards of chocolate making and ensuring that our participants succeed on a global stage.”
CocoaAscend Program Highlights:
- Raw Material Sourcing: Ethical, sustainable practices for premium cacao.
- Storage & Machinery: Optimize conditions and introduce advanced / optimal equipment.
- Manufacturing & Recipes: Improve process, Enhance consistency, flavor, and texture.
- Branding & Packaging: Develop compelling brand stories and sustainable packaging.
- Marketing & Distribution: Strategic market visibility and penetration.
- Awards Preparation: Guidance on preparing, entering and excelling in competitions.
Benefits of CocoaAscend:
- Enhanced product quality with superior flavor and texture.
- Increased market visibility and consumer engagement.
- Industry recognition through awards and accolades.
- Sustainable practices for long-term success and profitability.
CocoaAscend is set to revolutionize the bean-to-bar chocolate industry by providing the tools, knowledge and insights necessary for brands to achieve excellence. With Cocoashala’s expert guidance, participants will not only create award-winning chocolate but also establish themselves as leaders in the market.
About Cocoashala & L Nitin Chordia:
L Nitin Chordia, based in Chennai, is India’s 1st Certified Chocolate Taster. Nitin has been a judge at the International Chocolate Awards, London. Cocoashala has trained most top bean to bar makers in India and helped them grow in this highly profitable and exciting Bean to Bar chocolate making industry. Since 2019, Cocoashala has been working tirelessly to promote the cocoa and bean to bar chocolate industry in India by nurturing startups and providing them with the necessary resources to succeed. Over the last decade, we have offered various courses to help bean to bar makers succeed in India and globally. The link to the courses are: https://cocoatrait.com/product-category/shop/events/