|Extended Producer Responsibility India is a recent initiative of the Government of India. Kocoatrait, India’s 1st Zero waste, inclusive and sustainable bean to bar chocolates increases it commitment to the circular economy and to saving the planet by committing itself beyond the Extended Producer Responsibility (EPR) guidelines set by the Government of India. EPR refers to the responsibility of the producer towards the disposal of products and packaging once they are designated as no longer useful by consumers.|
Kocoatrait’s new EPR initiative calls for the return of (already planet friendly) wrappers back to the brand for up-cycling. The wrappers returned will be up-cycled and used to make a future set of wrappers. An insert card placed inside the chocolate wrapper (and printed on Kocoatrait Paper/plastic free material using plastic ink just like our wrappers!) provides the details of the return. This is the 1st such initiative by an Indian origin Bean to Bar chocolate brand. This effort is aimed at helping consumers and corporates practise conscious consumerism by giving them a choice to return and be zero waste during the festive season.
“EPR focusses on plastic waste management but inspite of Kocoatrait wrappers already being paper & plastic free, we have extended our commitment beyond the EPR program in line with our consumers demands and what we believe is the right thing to do for our planet. There is no Planet B.” says L Nitin Chordia, India’s 1st certified chocolate taster and co-founder of Kocoatrait.
|The link to ordering festive gifts is: https://cocoatrait.com/product-category/zero-waste-gift-boxes/|
Also read: Why choose bean to bar chocolate made in India?
Find out what makes Kocoatrait chocolates guilt free, sustainable, zero waste & planet friendly! Click to read: cocoatrait.com/about-us/
|About Kocoatrait, Poonam Chordia & L Nitin Chordia:Kocoatrait is the world & India’s 1st Sustainable Luxury Zero Waste, Single Origin, Organic and Planet Friendly Bean to Bar Chocolate contributing to the circular economy. Kocoatrait was conceived with an aim to enable aspiring Indian citizens to adopt a zero waste lifestyle and follow minimalistic living. Poonam Chordia is India’s 1st certified female chocolate taster and co-founder of Kocoatrait. She is a faculty at Cocoashala. L Nitin Chordia is India’s 1st certified chocolate taster. A Sparring Partner and a Retail Business Consultant with over 15 years of experience in Indian FMCG and Retail Domain. His current consulting focus is Sustainability, Zero Waste & Circular Economy. Nitin is India’s 1st Certified Chocolate Taster, Judge at the International Chocolate Awards, London and a Cocoa Post Harvest Professional. Nitin is the 1st external faculty at the Institute of fine chocolate tasting, UK.|
Press Contact: L Nitin Chordia +919600064846; firstname.lastname@example.org